How to Increase Your Sites Search Engine Rankings

This article will help you increase your website's link popularity and ranking in the search engines. If you want to attract a stream of unique visitors you have to market your website.

Millions of websites compete for the top keywords and the free targeted traffic that comes with them. Google uses link popularity as its most important factor in ranking sites. That is why link popularity is so important. You have no chance of making any sales if no one can find your website. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. Getting the right links to your site will drive traffic to it by encouraging direct visits and increasing your link popularity with the search engines.

Link Popularity is based on the premise that people link to good sites, and if a lot of people link to your site, then it must be good. According to search engines if other sites are linking to your site, your site is popular, therefore it is useful and deserves a boost in rankings, so people can find it faster and easier.

If you are starting from the beginning, you need to start with the domain name.
Google considers your domain name as a part of its ranking criteria. If your domain name contains your main keyword, you definitely have better chance of higher placement on search engine results pages for that keyword.

Picking the right name for your domain will make it much easier to promote your website for that keyword. Having keywords in the domain name immediately establishes your website for that keyword, just by virtue of the domain. You still need to build links and use a social network, but it does give you the advantage when you need to get credit for those keywords.



How to Increase Your Sites Search Engine Rankings